Storefront development scenarios
MedusaJS's headless architecture means complete freedom in how you build your frontend. We help you choose the right approach based on your business needs, timeline, and technical requirements.
Starter Template Customization
I want fast time-to-market with proven patterns
Using MedusaJS's official Next.js or Gatsby starters as a foundation, we customize and extend the storefront to match your brand and business requirements. These starters provide production-ready ecommerce functionality, authentication, checkout flows, and admin integration—allowing us to focus on what makes your store unique.
Benefits:
- ✓Fastest time to market (6-8 weeks)
- ✓Proven architecture and patterns
- ✓Built-in best practices
- ✓Regular updates from Medusa team
- ✓Lower development cost
Custom Storefront from Scratch
I want a unique experience with custom functionality
Building a custom headless storefront from scratch unleashes unlimited creative and technical possibilities. We architect and develop completely custom React, Next.js, Vue, or other framework-based storefronts that embody your unique vision and business logic. This approach enables highly optimized performance, innovative user experiences, and features that differentiate your brand.
Benefits:
- ✓Complete design freedom
- ✓Optimized for your specific use case
- ✓Unique competitive advantage
- ✓No unnecessary code or bloat
- ✓Perfect performance optimization
Framework Migration
I want to switch frontend frameworks or upgrade
Already have a MedusaJS backend but want to migrate your frontend to a different framework or upgrade to newer technologies? We handle complete storefront rebuilds, preserving your MedusaJS backend while delivering a modern, performant frontend that better serves your needs.
Common Scenarios:
- →Migrating from Gatsby to Next.js for better SSR
- →Upgrading to Next.js 14+ with App Router
- →Moving from Vue 2 to Vue 3 / Nuxt 3
- →Switching frameworks for better performance
Frontend Framework Options
We build MedusaJS storefronts with modern frontend frameworks, each offering unique advantages. We'll help you choose the right technology for your specific needs.
Next.js
Our #1 Recommendation
Next.js is the premier choice for MedusaJS storefronts, offering the perfect balance of performance, SEO, and developer experience. With server-side rendering, static generation, and edge computing, it delivers exceptional user experiences.
Gatsby
Gatsby excels at building blazing-fast static storefronts with GraphQL data layer. Perfect for catalog-driven stores that don't require real-time inventory updates on every page load.
Vue.js / Nuxt
Vue and Nuxt offer a gentler learning curve with powerful capabilities. Nuxt 3 brings modern features like server components, edge rendering, and excellent TypeScript support.
Custom React
Building with React and your choice of tooling (Vite, Webpack, etc.) gives maximum control and flexibility. Choose exactly the tools, patterns, and architecture you need.
Remix
Remix focuses on web fundamentals with nested routing, optimistic UI, and excellent form handling. Emerging as a powerful option for complex ecommerce experiences.
Custom MedusaJS Storefront Development Process
MedusaJS Starter Template Customization
MedusaJS provides excellent starter templates that give you a production-ready foundation. We customize these starters to match your brand and extend them with your specific features—delivering a professional storefront in weeks instead of months.
Starting with proven templates doesn't mean sacrificing uniqueness. We transform starter templates into custom storefronts that perfectly represent your brand while maintaining the architectural benefits of battle-tested code.
Next.js Starter
The official Next.js storefront starter with modern React patterns, TypeScript, and Tailwind CSS.
Included Features:
- ✓Product catalog with search and filtering
- ✓Shopping cart and checkout
- ✓Customer authentication and accounts
- ✓Order management
- ✓Multi-region and multi-currency support
- ✓Responsive design out of the box
Gatsby Starter
Lightning-fast static storefront with GraphQL data layer and extensive plugin ecosystem.
Included Features:
- ✓Static site generation for speed
- ✓GraphQL data fetching
- ✓Image optimization
- ✓Progressive Web App features
- ✓SEO optimization
- ✓Plugin ecosystem access
Common Customization Areas
Visual Design
- •Brand colors and typography
- •Custom layouts and page structures
- •Animation and micro-interactions
- •Icon sets and illustrations
- •Image galleries and media display
- •Mobile-specific optimizations
Functionality
- •Advanced product filtering
- •Wishlist functionality
- •Product comparison features
- •Size guides and fit tools
- •Gift card support
- •Subscription options
- •Bundle and kit builders
- •Custom checkout flows
Content
- •Blog and content pages
- •Landing page builder
- •FAQ and help sections
- •Store locator
- •About us and brand story
- •User-generated content
- •Review and rating systems
Integrations
- •Email marketing platforms
- •Analytics and tracking
- •Live chat and support
- •Social media feeds
- •Payment gateway options
- •Shipping rate calculators
- •Loyalty programs
- •Marketing automation
Performance Optimization
We optimize every aspect of your MedusaJS storefront for maximum performance. Fast load times directly impact conversion rates, search rankings, and customer satisfaction. Our optimization ensures your store is among the fastest in your industry.
Performance Targets We Achieve
Largest Contentful Paint (LCP)
Main content loads quickly
First Input Delay (FID)
Immediate interactivity
Cumulative Layout Shift (CLS)
Stable visual experience
Time to Interactive (TTI)
Fully interactive quickly
PageSpeed Score
Google's performance rating
Optimization Techniques We Implement
Code Optimization
- ✓Code splitting and lazy loading
- ✓Tree shaking to remove unused code
- ✓Minification and compression
- ✓Modern JavaScript targeting
- ✓Critical CSS extraction
- ✓React Server Components (Next.js)
Asset Optimization
- ✓Next-gen image formats (WebP, AVIF)
- ✓Responsive images with srcset
- ✓Lazy loading for images and videos
- ✓Font subsetting and preloading
- ✓SVG optimization
- ✓CDN for static assets
Rendering Strategy
- ✓Static generation where possible
- ✓Incremental static regeneration
- ✓Server-side rendering for dynamic content
- ✓Edge caching with Vercel/CloudFlare
- ✓API response caching with Redis
- ✓Optimistic UI updates
Data Fetching
- ✓Parallel data requests
- ✓Request deduplication
- ✓GraphQL query optimization
- ✓Pagination and infinite scroll
- ✓Data prefetching and caching
- ✓Service worker caching strategies
Advanced Storefront Features
Beyond the basics, we implement sophisticated features that differentiate your store and drive business results.
Search & Discovery
AI-Powered Search
Intelligent search with natural language processing, typo tolerance, and synonym recognition. Integrations with Algolia, Meilisearch, or custom implementations.
Advanced Filtering
Multi-faceted filtering with dynamic filter options, range sliders, color swatches, and instant results without page reloads.
Smart Recommendations
Product recommendations based on browsing history, purchase patterns, and similar customer behavior—powered by algorithms or third-party services.
Visual Search
Upload-an-image-to-find-similar-products functionality using computer vision and product matching algorithms.
Personalization
Dynamic Content
Personalized homepage, product recommendations, and content based on customer segment, location, browsing history, and purchase behavior.
Customer Segmentation
Automated customer grouping based on behavior, purchase history, and demographics—with segment-specific pricing and promotions.
Geo-Targeting
Location-based content, pricing, currency, shipping options, and product availability—automatically detected or user-selected.
Behavioral Triggers
Real-time responses to user behavior—exit intent popups, abandoned cart recovery, browse abandonment emails, and re-engagement campaigns.
B2B Features
Company Accounts
Multi-user company accounts with role-based permissions, approval workflows, spending limits, and hierarchy management.
Custom Pricing
Customer-specific pricing, volume discounts, contract pricing, and tiered pricing structures with automated application.
Quote Management
Request for quote functionality with admin approval workflows, negotiation capabilities, and conversion to orders.
Bulk Ordering
CSV upload, quick order forms, saved order templates, and reorder functionality for efficient repeat purchasing.
Checkout Optimization
One-Page Checkout
Streamlined single-page checkout with inline validation, address autocomplete, and real-time shipping calculation.
Guest Checkout
Frictionless guest checkout with optional account creation post-purchase—reducing barriers to conversion.
Multiple Payment Methods
Integration with Stripe, PayPal, Apple Pay, Google Pay, Buy Now Pay Later options, and regional payment methods.
Saved Payment Methods
Secure tokenization and storage of payment methods for one-click purchasing and subscription management.
International Commerce
Multi-Currency
Real-time currency conversion, customer-selected or auto-detected currency, and display in local pricing formats.
Multi-Language
Fully translated storefronts with language detection, SEO-optimized URLs, and right-to-left language support.
Regional Catalogs
Different product availability, pricing, and content by region with automated geo-detection and manual override.
Tax Compliance
Automatic tax calculation for international orders with integrations to TaxJar, Avalara, or custom tax rules.
Content & Marketing
Headless CMS Integration
Content management with Contentful, Sanity, Strapi, or other headless CMS for flexible content creation and delivery.
Landing Page Builder
Marketing team-friendly page builder for creating campaign landing pages without developer involvement.
Email Capture & Marketing
Newsletter signups, exit intent popups, and integration with Klaviyo, Mailchimp, or custom email marketing platforms.
Social Commerce
Shoppable Instagram feeds, social media sharing with Open Graph tags, and social login options.
Subscriptions & Memberships
Subscription Management
Recurring billing, subscription plans, pause/resume functionality, and customer portal for self-service management.
Membership Tiers
Member-only pricing, exclusive products, early access to sales, and tiered benefits based on membership level.
Auto-Replenishment
Subscribe-and-save options with flexible delivery schedules, easy modification, and skip/cancel capabilities.
Mobile Excellence
Progressive Web App (PWA)
App-like experience with offline functionality, push notifications, add-to-homescreen, and smooth animations.
Mobile-Specific UX
Touch-optimized interfaces, swipe gestures, bottom navigation, and mobile-first checkout flows.
Native App Features
Biometric authentication, camera access for visual search, location services, and device-specific optimizations.
SEO-Optimized Implementation
Your MedusaJS storefront is built from the ground up for search engine visibility. We implement technical SEO best practices that help you rank higher and drive organic traffic.
Technical SEO
- ✓Server-side rendering for full crawlability
- ✓Semantic HTML5 markup
- ✓Structured data (JSON-LD schema)
- ✓Dynamic XML sitemaps
- ✓Robots.txt optimization
- ✓Canonical URL management
- ✓hreflang tags for international sites
- ✓Clean, SEO-friendly URL structure
On-Page Optimization
- ✓Dynamic meta titles and descriptions
- ✓Open Graph and Twitter Card tags
- ✓Heading hierarchy (H1-H6)
- ✓Alt text for all images
- ✓Internal linking strategy
- ✓Breadcrumb navigation
- ✓Rich snippets for products
- ✓FAQ schema markup
Performance for SEO
- ✓Core Web Vitals optimization
- ✓Mobile-first responsive design
- ✓Fast server response times
- ✓Optimized images and assets
- ✓Minimal render-blocking resources
- ✓Efficient JavaScript execution
- ✓HTTPS throughout
- ✓Proper redirect handling
Accessibility & Inclusive Design
We build storefronts that everyone can use, regardless of ability. WCAG compliance isn't just about legal requirements—it's about reaching more customers and providing excellent experiences for all.
We develop to WCAG 2.1 Level AA standards, ensuring your storefront is usable by people with visual, auditory, motor, and cognitive disabilities.
Keyboard Navigation
Full keyboard accessibility with visible focus indicators, skip links, and logical tab order.
Screen Reader Support
Proper ARIA labels, semantic HTML, and descriptive alternative text for all non-text content.
Visual Accessibility
Sufficient color contrast (4.5:1 minimum), resizable text, no color-only indicators, and reduced motion options.
Forms & Errors
Clear labels, error identification and suggestions, and proper field validation with helpful messages.
Content Structure
Logical heading hierarchy, clear language, and consistent navigation patterns throughout.
We conduct automated and manual accessibility testing, including screen reader testing and keyboard-only navigation validation.
Security Best Practices
Security is built into every layer of your storefront. We implement industry-standard security measures to protect your business and customers.
We implement security monitoring, automated vulnerability scanning, and regular security audits to identify and address potential threats.
Ongoing Maintenance & Support
Your storefront needs evolve as your business grows. We provide ongoing support, updates, and enhancements to keep your store performing optimally.
Technical Support
Bug fixes, troubleshooting, and technical assistance when you need it.
24-48 hour response time
Security Updates
Regular dependency updates, security patches, and vulnerability remediation.
Monthly security reviews
Performance Monitoring
Continuous performance tracking with optimization recommendations and regression alerts.
Real-time monitoring and monthly reports
Feature Enhancements
New features, improvements, and functionality additions as your business needs evolve.
Prioritized development sprints
Framework Updates
Keeping your storefront current with the latest Next.js, React, or framework versions.
Quarterly major updates
Why Choose Askan Tech for MedusaJS Storefront Development?
MedusaJS Specialists
We specialize exclusively in MedusaJS development. Our team has deep expertise in the platform's architecture, APIs, and best practices—delivering solutions that leverage MedusaJS's full potential.
Headless Commerce Experts
We understand headless architecture inside and out. We know how to build performant, scalable frontends that connect seamlessly with MedusaJS backends while maintaining flexibility for future changes.
Modern Frontend Masters
Our developers are proficient in Next.js, React, Vue, Gatsby, and emerging frameworks. We choose the right technology for your specific needs, not just what we're comfortable with.
Performance-Obsessed
Every storefront we build achieves exceptional Core Web Vitals scores. Fast load times aren't a bonus—they're a requirement. We optimize relentlessly because performance directly impacts revenue.
Full-Stack Capability
We handle both frontend and backend development. Need custom MedusaJS plugins, API modifications, or third-party integrations? We do it all, ensuring seamless end-to-end implementation.
Conversion-Focused Development
We don't just build features—we build experiences that convert. Every implementation decision is evaluated against its impact on user experience and business goals.
Proven Track Record
We've delivered MedusaJS storefronts across industries—B2C, B2B, multi-tenant, international. Our clients consistently see improved performance, higher conversions, and better customer satisfaction.
Transparent Process
No surprises. You'll have complete visibility into progress, timelines, and budget. Regular updates, demos, and clear communication throughout the project.
Ready to Build Your MedusaJS Storefront?
Let's discuss your project and create a storefront that drives results for your business.
Free initial consultation • Fixed-price proposals • No hidden fees
Frequently Asked Questions
How long does it take to build a custom MedusaJS storefront?
Timeline depends on complexity. Starter template customizations typically take 6-8 weeks. Custom storefronts built from scratch take 12-16 weeks. Complex enterprise implementations may take 16-24 weeks. We'll provide a detailed timeline after understanding your specific requirements.
Can you migrate our existing frontend to a new framework?
Yes, we specialize in frontend migrations. Whether you're upgrading Next.js versions, moving from Gatsby to Next.js, or switching frameworks entirely, we can rebuild your storefront while preserving your MedusaJS backend and data.
Do you provide design services or just development?
We offer both! We have in-house UI/UX designers who can create custom designs, or we can implement designs you provide. We also customize existing templates to match your brand.
What's the difference between using a starter template vs. building from scratch?
Starter templates provide proven architecture and basic functionality, allowing faster launch (6-8 weeks) at lower cost. Custom builds offer unlimited flexibility and optimization for unique requirements but take longer (12-16 weeks) and cost more. We'll recommend the best approach for your needs.
Can you optimize our existing MedusaJS storefront?
Absolutely. We conduct comprehensive audits of existing storefronts and implement performance optimizations, conversion improvements, and feature enhancements. Many clients see 30-50% performance improvements.
Do you handle hosting and deployment?
Yes, we manage complete deployment to your chosen platform—Vercel, MedusaJS Cloud, AWS, or others. We set up CI/CD pipelines, configure environments, and ensure smooth, zero-downtime deployments.
What happens after launch?
We provide ongoing support, maintenance, and enhancement services. This includes security updates, performance monitoring, bug fixes, and new feature development as your business grows.
How do you ensure the storefront is SEO-friendly?
We implement server-side rendering, structured data, semantic HTML, optimized meta tags, and proper URL structure. Every storefront is built for maximum search engine visibility with excellent Core Web Vitals scores.
Can you integrate with our existing systems (ERP, CRM, etc.)?
Yes, we have extensive experience integrating MedusaJS with enterprise systems. We can connect to ERPs (SAP, NetSuite), CRMs (Salesforce, HubSpot), PIMs, marketing tools, and custom internal systems.
What's your pricing model?
We provide fixed-price proposals for defined scopes, or time-and-materials for ongoing work. After discovery, you'll receive a detailed proposal with transparent pricing, timeline, and deliverables—no hidden fees or surprises.