1

    Why Migrate to MedusaJS?

    The ecommerce landscape is evolving rapidly. Legacy platforms like Magento 2, Shopify, and WooCommerce—while powerful—come with significant limitations that hinder growth, increase costs, and slow innovation.

    This comprehensive guide walks you through every step of migrating to MedusaJS—from initial assessment through post-launch optimization. Whether you're coming from Magento 2, Shopify, WooCommerce, or another platform, we'll show you how to execute a successful migration that delivers immediate business value.

    Migration is more than just moving data—it's an opportunity to reimagine your ecommerce operations, eliminate technical debt, and build a foundation for sustainable growth. Let's get started.

    From Magento 2

    • High operational costs (hosting, licensing, development)
    • Slow page loads and poor performance at scale
    • Complex, monolithic architecture difficult to customize
    • Expensive developer talent and lengthy development cycles
    • Rigid frontend limiting modern UX capabilities

    From Shopify

    • Transaction fees eating into margins (0.5-2% per sale)
    • Limited customization within Liquid templates
    • Monthly app fees adding up quickly
    • Lack of data ownership and access
    • Hitting platform limits as business grows

    From WooCommerce/WordPress

    • Performance degradation with catalog growth
    • Plugin conflicts and compatibility nightmares
    • Security vulnerabilities from WordPress core
    • Difficulty scaling to high traffic
    • Not built for complex B2B requirements

    True Headless Architecture

    Complete freedom to build any customer experience with your choice of frontend technology

    • Next.js, Gatsby, Vue, React—use what works best
    • Mobile apps with native performance
    • Omnichannel experiences (web, mobile, IoT)
    • No template limitations

    Open Source Freedom

    No licensing fees, no vendor lock-in, complete control

    • Zero platform fees or transaction charges
    • Own your code and data completely
    • No artificial limitations
    • Active community support

    Modern Developer Experience

    Built with modern technologies developers love

    • Node.js and TypeScript
    • Clean, documented APIs
    • Faster development cycles
    • Lower development costs

    Enterprise-Ready Scalability

    Architecture designed to scale effortlessly

    • Handle millions of products
    • Multi-region deployment
    • Microservices-friendly
    • Cloud-native infrastructure

    Cost Efficiency

    Dramatically lower total cost of ownership

    • 60-70% reduction in hosting costs
    • No platform or transaction fees
    • Faster feature development
    • Predictable, transparent pricing

    What You Gain from Migration

    • **Immediate Performance Improvements**: 3-5x faster page loads, better Core Web Vitals, improved SEO rankings
    • **Significant Cost Reduction**: Eliminate platform fees, reduce hosting costs, lower development expenses
    • **Unlimited Customization**: Build exactly what your business needs without platform constraints
    • **Future-Proof Technology**: Modern architecture that evolves with web standards
    • **Better Customer Experiences**: Fast, engaging storefronts that convert better
    • **Competitive Advantage**: Capabilities that set you apart from competitors on legacy platforms
    2

    Migration Assessment & Planning

    Successful migration starts with thorough assessment. Before writing a single line of code or migrating any data, we must understand your current state, requirements, and goals.

    Our Assessment Process

    Current Platform Analysis

    Comprehensive review of your existing ecommerce infrastructure

    • **Platform & Version**: Current platform, version, edition (if applicable)
    • **Store Structure**: Multi-store setup, regions, currencies, languages
    • **Data Volume**: Products (SKUs, variants), customers, orders, content
    • **Extensions/Apps**: Installed plugins, apps, and their purposes
    • **Custom Functionality**: Modifications to core, custom features, unique workflows
    • **Integrations**: Third-party systems (ERP, CRM, PIM, shipping, payments, marketing)
    • **Theme/Design**: Current design, customizations, responsive implementation
    • **Performance**: Current speed, server resources, bottlenecks
    • **Technical Debt**: Known issues, workarounds, maintenance challenges

    Business Requirements Workshop

    Deep dive into your business model, goals, and future needs

    • **Business Model**: B2C, B2B, marketplace, subscription, hybrid
    • **Revenue Model**: Standard sales, recurring, usage-based, freemium
    • **Customer Segments**: Who are your customers and how do they shop?
    • **Growth Plans**: Expected growth, new markets, product expansion
    • **Critical Features**: Must-have functionality for business operations
    • **Nice-to-Have Features**: Features you'd like but aren't critical
    • **Pain Points**: Current frustrations with existing platform
    • **Success Criteria**: How will you measure migration success?

    Technical Access & Discovery

    Hands-on analysis of your current system

    • Code review of customizations
    • Database structure analysis
    • Performance profiling
    • Integration endpoint testing
    • Security assessment
    • SEO configuration review

    Data Quality Assessment

    Evaluate the quality and completeness of data to be migrated

    Migration Questionnaire

    We provide a detailed questionnaire to gather essential information:

    Current Platform Details

    • Platform name and version
    • Hosting environment details
    • Monthly traffic and order volume
    • Number of products/SKUs
    • Number of active customers
    • Multi-store/multi-language setup

    Extensions & Functionality

    • Extension name and purpose
    • Why is it essential?
    • Does it store data that needs migration?
    • Known MedusaJS alternative (if any)
    • Custom modifications made

    Custom Features

    • Feature description
    • How does it work?
    • Is data migration required?
    • How critical is this feature?
    • Can it be improved in migration?

    Integrations

    • System/service name
    • Type of integration (API, file, etc.)
    • Data synchronized
    • Sync frequency
    • Business criticality
    • Current pain points

    Design & Frontend

    • Keep current design or redesign?
    • Mobile responsiveness requirements
    • Brand guidelines available?
    • Design inspiration examples
    • Accessibility requirements
    • Performance goals (page load time)
    3

    Communication Framework

    Transparent, proactive communication is essential for successful migration. You'll always know where the project stands, what's next, and how we're addressing challenges.

    4

    Migration Strategy & Approach

    Every migration is unique. We tailor our approach to your business needs, risk tolerance, timeline, and budget—choosing the strategy that maximizes value while minimizing disruption.

    Risk Mitigation Strategies

    Data Loss During Migration

    • Multiple backup points throughout process
    • Validation at each stage
    • Rollback procedures documented
    • Never delete source data until confirmed success

    Downtime During Cutover

    • Schedule during low-traffic periods
    • Parallel run capability if needed
    • Automated cutover scripts
    • Rollback plan ready
    • Team standing by during launch

    Performance Issues Post-Launch

    • Load testing before launch
    • Performance monitoring from day one
    • CDN and caching properly configured
    • Rapid response team for issues
    • Gradual traffic ramp-up option

    Missing Functionality

    • Comprehensive requirement gathering
    • User acceptance testing
    • Feature parity checklist
    • Prioritized post-launch roadmap
    • Quick-response development capability

    SEO Ranking Loss

    • 301 redirects for all URLs
    • Maintain URL structure where possible
    • Submit updated sitemap
    • Monitor rankings closely
    • SEO optimization throughout build
    5

    Data Migration

    Data is the lifeblood of your business. Our migration process ensures 100% data integrity with zero loss—from products and customers to orders and content.

    Data Migration Process

    Data Analysis & Mapping

    Understand source data structure and map to MedusaJS schema

    • Analyze source database schema
    • Identify all data to be migrated
    • Map source fields to MedusaJS entities
    • Identify data transformations needed
    • Document custom data handling
    • Create migration specification

    Migration Script Development

    Build robust scripts to extract, transform, and load data

    • Develop extraction scripts
    • Implement transformation logic
    • Handle edge cases and errors
    • Add validation and logging
    • Create rollback procedures
    • Optimize for large datasets

    Test Migration

    Migrate copy of production data to staging environment

    • Create production database copy
    • Run migration scripts
    • Validate data integrity
    • Check relationships and references
    • Test with actual product data
    • Identify and fix issues

    Data Validation

    Comprehensive verification that all data migrated correctly

    • Record count validation
    • Sample data verification
    • Relationship integrity checks
    • Special characters and encoding
    • Image and media file verification
    • Custom field validation

    Production Migration

    Final data migration to production MedusaJS instance

    • Schedule migration window
    • Final production database backup
    • Run migration scripts
    • Real-time validation
    • Smoke testing
    • Customer communication

    Delta/Incremental Migration

    Sync changes made during development period

    • Identify new/changed records
    • Migrate incremental data
    • Validate delta migration
    • Final cutover preparation

    Data Validation & Quality Assurance

    Automated Validation

    • Record count matching (source vs. destination)
    • Required field completeness
    • Data type correctness
    • Relationship integrity (foreign keys)
    • Duplicate detection
    • Range and format validation

    Sample Verification

    • Random sample of each entity type
    • High-value items (top products, VIP customers)
    • Edge cases and complex scenarios
    • Side-by-side comparison
    • Client review and sign-off

    Functional Testing

    • Place test orders
    • Calculate prices correctly
    • Apply discounts and promotions
    • Process returns and refunds
    • Customer account operations
    • Search and filtering

    What Data Gets Migrated

    Product Catalog

    Products
    • SKU, title, description
    • Prices (all tiers and customer groups)
    • Images and media
    • Categories and tags
    • Variants and options
    • Inventory levels
    • Product attributes
    • SEO metadata
    • Related products
    Categories
    • Category hierarchy
    • Names and descriptions
    • Images and banners
    • SEO data
    • Category-specific attributes
    Product Options
    • Option-specific pricing
    • Inventory tracking per variant

    Customer Data

    Customers
    • Email, name, phone
    • Password hashes (if compatible)
    • Customer groups/segments
    • Account creation date
    • Marketing preferences
    • Custom attributes
    Addresses
    • Billing and shipping addresses
    • Default address flags
    • Address validation status
    Customer Groups
    • Group definitions
    • Group-specific pricing
    • Access permissions

    Order History

    Orders
    • Order number and date
    • Order status and history
    • Line items with prices
    • Discounts and promotions applied
    • Shipping method and cost
    • Payment method
    • Tax calculations
    • Order notes and comments
    • Fulfillment status
    Refunds & Returns
    • Refund amounts and reasons
    • Return requests
    • RMA numbers
    • Refund status

    Content & SEO

    CMS Pages
    • Page content and HTML
    • Page titles and metadata
    • URL keys
    • Publish status
    Blog Posts
    • Post content
    • Author information
    • Categories and tags
    • Publication dates
    URL Redirects
    • Old URLs → New URLs mapping
    • 301 permanent redirects
    • Redirect priority rules

    Configuration

    Store Settings
    • Store information
    • Currency and region settings
    • Tax rates and rules
    • Shipping zones and methods
    • Payment gateway config

    Media Assets

    Images & Files
    • Product images
    • Category images
    • Content images
    • Downloadable products
    • Document attachments

    Platform-Specific Data Migration Challenges

    From Magento 2

    EAV Data Model

    Magento's Entity-Attribute-Value structure is complex

    Solution: Custom extraction logic to flatten EAV data into MedusaJS's simpler schema

    Multi-Store Data

    Complex multi-store, multi-website configurations

    Solution: Strategic mapping to MedusaJS regions and sales channels

    Custom Attributes

    Numerous custom product and customer attributes

    Solution: Map to MedusaJS metadata fields with proper typing

    Tier Pricing

    Complex tier pricing for customer groups

    Solution: Implement using MedusaJS price lists and customer groups

    From Shopify

    Metafields

    Custom data stored in Shopify metafields

    Solution: Map metafields to MedusaJS metadata with namespace preservation

    App Data

    Data from Shopify apps that won't transfer

    Solution: Identify app data, export where possible, rebuild functionality in MedusaJS

    Limited API Access

    Shopify API rate limits and data access restrictions

    Solution: Batch requests, respect rate limits, use export files where available

    Product Variants

    Shopify's variant structure differs from MedusaJS

    Solution: Transform variant model to MedusaJS options and variants

    From WooCommerce

    WordPress Integration

    Data intertwined with WordPress posts and users

    Solution: Extract commerce data separately from content management data

    Plugin Data

    Custom tables from WooCommerce plugins

    Solution: Analyze each plugin's data, map to MedusaJS equivalents

    Custom Post Types

    Products stored as WordPress posts with meta

    Solution: Custom extraction from wp_posts and wp_postmeta tables

    Variable Products

    WooCommerce variable product structure

    Solution: Transform to MedusaJS products with variants and options

    Common Data Migration Mistakes

    Migrating to Non-Empty MedusaJS

    Installing plugins or themes before migrating data causes conflicts and errors

    Consequence: Data integrity issues, failed migration, manual cleanup required

    Prevention: Always migrate to clean MedusaJS installation, then add customizations

    Not Testing with Production Data

    Testing migration with sample data instead of actual production database copy

    Consequence: Issues discovered only after go-live, potential data loss

    Prevention: Always test with complete production data copy in staging

    Ignoring Data Cleanup

    Migrating bad data (duplicates, orphaned records, test data)

    Consequence: Poor data quality in new system from day one

    Prevention: Audit and clean data before migration, it's an opportunity to start fresh

    No Rollback Plan

    Assuming migration will work perfectly without contingency

    Consequence: Extended downtime if issues arise, panic during problems

    Prevention: Document rollback procedures, test them, have team ready

    Data Migration Timeline

    Data migration typically occurs throughout the project:

    • Week 1-2: Analysis and mapping
    • Week 3-4: Script development
    • Week 5: First test migration
    • Week 6-10: Iterative testing and refinement
    • Week 11: Final test migration and validation
    • Week 15-16: Production migration and cutover
    6

    Functionality Implementation

    Recreating your store's functionality on MedusaJS—from standard features to complex custom logic. This is where MedusaJS's extensibility truly shines.

    Functionality Implementation Strategy

    Core Commerce Features

    Standard ecommerce functionality available in MedusaJS

    Approach: Configure and customize MedusaJS core

    Effort: Low to Medium - mostly configuration

    • Product catalog management
    • Shopping cart and checkout
    • Customer accounts and authentication
    • Order management
    • Multi-currency and regions
    • Tax calculation
    • Shipping options
    • Discount and promotion engine
    • Gift cards
    • Return and exchange handling

    Official MedusaJS Plugins

    Functionality available through official plugins

    Approach: Install, configure, and integrate official plugins

    Effort: Low - install and configure

    • Stripe / PayPal payments
    • SendGrid email
    • Algolia / Meilisearch search
    • Segment analytics
    • Contentful CMS
    • MinIO file storage

    Community Plugins

    Functionality from MedusaJS community

    Approach: Evaluate, install, and potentially customize

    Effort: Low to Medium - depends on customization needed

    • Code quality assessment
    • Maintenance and support
    • Compatibility verification
    • Customization needs
    • Alternative options

    Custom Plugin Development

    Unique functionality requiring custom development

    Approach: Build custom MedusaJS plugins following best practices

    Effort: Medium to High - depends on complexity

    • Complex B2B pricing logic
    • Custom workflow automation
    • Specialized inventory management
    • Industry-specific compliance
    • Unique checkout flows
    • Custom reporting and analytics
    • Proprietary integrations
    7

    Storefront Development

    Your storefront is where customers experience your brand and make purchase decisions. We build fast, conversion-optimized storefronts that delight users and drive revenue.

    Storefront Development

    Migrate Existing Design

    Recreate your current storefront design on MedusaJS

    • Brand continuity for customers
    • No design costs
    • Faster to market
    • Known conversion performance
    Process
    • Extract design system from current site
    • Rebuild in modern framework (Next.js, etc.)
    • Optimize for performance
    • Enhance mobile experience
    • Improve accessibility

    Starter Template Customization

    Start with MedusaJS starter, customize to your brand

    • Proven architecture and patterns
    • Fastest time to market
    • Lower cost than custom
    • Best practices built-in
    Process
    • Select starter (Next.js or Gatsby)
    • Apply brand colors, typography, imagery
    • Customize layouts and components
    • Add required features
    • Optimize and test

    Custom Storefront Design

    Complete custom design and development from scratch

    • Unique, differentiated experience
    • Optimized for your specific needs
    • Competitive advantage
    • Unlimited possibilities
    Process
    • UX research and strategy
    • Wireframing and user flows
    • Visual design and branding
    • Design system creation
    • Component development
    • Performance optimization

    Frontend Technology Selection

    We recommend the best frontend framework for your specific needs:

    8

    Testing & Launch

    Rigorous testing ensures a smooth launch. We validate every aspect before cutover—functionality, performance, security, and user experience.

    Comprehensive Testing Strategy

    Unit Testing

    Test individual components and functions in isolation

    Coverage: Plugin services and methodsData transformation logicBusiness rule validationAPI endpoint handlersUtility functions

    Tools: Jest, React Testing Library

    Integration Testing

    Test how components work together

    Coverage: Plugin interactionsDatabase operationsAPI integrationsEvent handlingThird-party services

    Tools: Jest, Supertest

    Functional Testing

    Verify all features work as specified

    Tools: Manual testing, test case checklists

    User Acceptance Testing (UAT)

    Client validates system meets requirements

    Performance Testing

    Validate system handles expected load

    Tools: k6, Apache JMeter, Lighthouse

    Security Testing

    Identify vulnerabilities before launch

    Tools: OWASP ZAP, npm audit

    Cross-Browser Testing

    Ensure compatibility across browsers

    9

    Platform-Specific Migration Guides

    Detailed guides for migrating from specific platforms to MedusaJS

    Each platform has unique characteristics, challenges, and considerations. Select your current platform for a detailed migration guide:

    Platform-Specific Migration Guides

    Magento 2 to MedusaJS

    Shopify to MedusaJS

    WooCommerce to MedusaJS

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